Art for the Underdog

Our Mission

Connect creatives with
animal advocacy groups

Provide exposure
for animals in need

Reduce the stigma
associated with adopting

“The role art and creativity play in calling attention to important causes, illuminating the human condition, and changing the world cannot be understated.”

What is
Art for the Underdog?

Creative professionals and hobbyists alike have the ability to change the trajectory of a rescue dog or cat’s life by volunteering their time and skills to support some of those that need it most—shelters and rescues. Visibility is the key to helping them quickly find fosters and permanent homes for their animals so they can open up space to help others in need.

Art for the Underdog is an initiative to match creatives with animal advocacy groups that need assistance with getting their mission recognized and adoptable animals noticed. Our website removes barriers to making these connections with a beautifully-designed, simple to use dashboard.

According to a 2018 survey of over 800 shelters and rescues, increased social media efforts offers numerous benefits to shelters and rescues. Engaging, well branded content is essential to those efforts.

Increased as a result of social media use:
General awareness of the organization 86%
Donations 66%
Adoptions overall 66%

Get's easy!

Creative Professionals & Hobbyists

Sign up for the service, browse open projects, click to express your interest in helping out!
Learn more

Creative Professionals & Hobbyists

  1. Use our sign-up form to create your profile.
  2. Log in to see a list of projects submitted by non-profits.
  3. Click on a project to view the creative brief.
  4. If you're interested in helping out, click "I'm Interested".
  5. An email notification will be sent to the non-profit with the contact information listed in your profile.
  6. The non-profit will reach out to you to get a conversation going. Make sure you're the right fit for the required work!
Sign Up

Non-Profit Animal Advocacy Group

Sign up for the service, list a project, get notified when a creative expresses interest!
Learn more

Non-Profit Animal Advocacy Group

  1. Use our sign-up form to create your profile.
  2. Log in to list a creative project.
  3. Under project files, upload a PDF or JPG of your 501c3 status, or email it to us.
  4. An available creative professional will click within a project to express interest in working together.
  5.  You'll receive an email from Art for the Underdog with the creative's email address. 
  6. It's up to you to get a conversation going about your project! The ball is in your court. See if you're a match!
Sign Up

Creative Professionals & Hobbyists

Are you a photographer, graphic designer, web developer, writer, illustrator, videographer or social media specialist with a passion for helping animals? Would you like a volunteer opportunity that will truly make a difference? 

Yes? Well then, you’re in the right place! 


Non-Profit Animal Advocacy Group

Are you a non-profit animal advocacy group looking for a boost in awareness? Do you need help getting your adoptable animals noticed and shared? 

Of course! Sit tight…help is on the way!